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Entry Requirements

The PRSA NJ Pyramid Awards are open to all public relations professionals, consultants, agencies, and organizations that launched or completed qualifying public relations campaigns or single-item activities either as New Jersey-based professionals, consultants, agencies, and organizations or for New Jersey-based clients between January 1, 2024 and December 31, 2024.

Each entry must be accompanied by a concise summary (two single-spaced 8.5" x 11" pages, in a 12-point font) that outlines the scope of the program, including:

Research and Analysis: Explain the problem or opportunity, any contributing factors, and background considerations, as well as how the research was used to identify opportunities for improvement or to address specific goals.
Planning: Describe the program’s planning, goals, objectives, target audience(s), time period, strategies, tactics, and budget.
Execution: Outline the steps taken to execute the program, including techniques, strategies, and how it met or did not meet its objectives.
Results: Demonstrate how the program achieved its goals, including measurable results and supporting documentation.

Single-item entries must include the item itself.

All entries must include a 100-word abstract to be used during the awards program.

Additional supporting materials may be uploaded. However, judges will rely primarily on the four-point summary.