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Campaign Division

(To submit an entry, please visit this page. Submission deadline: Friday, April 14, 2017)

A. Community Relations

Programs that improve or maintain an organization's community relationships or image

B. Financial/Investor Relations

Programs that enhance an employer's or client's financial standing, inform and attract shareholders, or otherwise favorably influence the financial community toward the employer/client

C. Internal Communications

Programs that enhance an organization's relationships with employees or shareholders and/or improve recruitment programs

D. Marketing Communications

  • A. Programs targeted toward news/consumer media to promote consumer products, services, issues or advocacy

  • B. Programs targeted toward news/trade media to promote business-to-business products, services and/or issues

E. Crisis Communications

Programs that were implemented as the result of a crisis, or communications plans that were developed in anticipation of one

F. Public/Governmental Affairs

Programs that create or enhance public/government awareness, and/or support a social, political, economic, environmental or other public concern

G. Special Events

An event or series of events that draw attention to an organization, products, services or a commemorative occasion

H. PR on a Shoestring Budget

Programs that were conducted with limited funds/budget. While "shoestring" is subjective, winners in this category are those who have done more with less and yielded outstanding results

I. Multicultural/Diversity Communications

Programs that were designed to reach multicultural or diverse audience groups, or to promote diversity

J. Media Relations

  • A. Programs targeted toward news/consumer media to promote consumer products, services, issues and/or advocacy

  • B. Programs targeted toward news/trade media to promote business-to-business products, services, issues and/or advocacy.

K. Special Programs

Includes unique programs that cannot be classified in any of the above categories, or that encompass more than one category

L. Digital Communication/Social Media

Programs that utilize new media as their primary source of outreach to generate awareness, influence behavior and allow individuals and groups to collaborate and share knowledge and experiences online