Campaign Division Categories

Community Relations

Programs that improve an organization's relationship with the public and organizations and its image within the community (specific geographic location) in which it operates.

Content Marketing

Programs that demonstrate effective leveraging of articles, videos, infographics, and other types of relevant and valuable content to introduce and/or promote a brand, program, or organization.

Corporate Social Responsibility

Programs designed to contribute to sustainability and societal well-being by delivering economic, social, and environmental benefits for all stakeholders.

Crisis Communications and Issues Management

Communication efforts implemented in immediate response to negative and unplanned internal or external situations, that are designed to protect or defend an individual or organization facing a public challenge to its reputation, or to manage public communication during a crisis, disaster, or emergency.

Digital and Social Media Communications

Programs that utilize digital and/or social media platforms, emerging technologies and/or new applications as their primary source of outreach to generate awareness, influence behavior and allow individuals/groups to collaborate and share knowledge/experiences online.

Diversity and Inclusion

Programs designed to reach multicultural or diverse audience groups, or to promote diversity by recognizing the perceptions, attitudes, and behaviors of an organization's cultural audience.

Employee Engagement

Programs that enhance an organization's relationship with employees and/or publics directly allied with the organization, including members, affiliated dealers, and franchisees.

Events

A single special event or series of events that draw attention to an organization, product, service, or a commemorative occasion.

Executive Communications

Programs specifically designed to build the personal brand of one or more company executives.

Influencer Campaigns

Creative, appropriate, and effective identification, engagement and use of an ambassador or other influencer to introduce, or promote an organization or brand message to key audiences.

Integrated Marketing

Programs that utilize a combination of communications, marketing, and public relations tactics—including but not limited to earned media, paid media, advertising, digital communications (website, blogs, email marketing, etc.), content marketing, social media, and events—to promote an organization, program, or product.

Investor Relations

Programs for both public and private companies that effectively communicate an organization's financial story to enhance an employer's or client's financial standing, inform and attract shareholders, or otherwise improve and maintain relations with industry analysts, the investment community, and the local business community.

Media Relations

Innovative, engaging, or other successful techniques that captured the attention of media and connected them with your organization or client. These programs should stretch the boundaries of traditional press release campaigns and showcase what media success looks like in our new, ever-evolving media landscape -- spanning the realms of earned, paid, and shared media.

PR on a Shoestring Budget

Programs and/or projects that were conducted with limited funds/budget. While a "shoestring" budget is subjective, winners in this category are those who have done more with significantly less and yielded outstanding results.

Public Affairs

Programs that create or enhance public/government awareness and/or support a social, political, economic, environmental, or other public concern. This includes programs that create awareness for a specific issue or political candidate to affect legislation, regulations, or political action at the local, state, or federal government level.

Reputation Management

Programs that promote and/or improve the image, profile, and reputation of an organization to its key constituents in response to an issue, event, or market occurrence. (This is not a category for crisis management).

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