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Campaign Division Categories
Programs that improve or maintain an organization's relationship or image within the community (specific geographic location) in which it operates.
Programs for both public and private companies that effectively communicate an organization's financial story to enhance an employer's or client's financial standing, inform and attract shareholders, or otherwise improve and maintain relations with industry analysts, the investment community and local business community.
Programs that enhance an organization's relationship with employees and/or publics directy allied with the organization, including members, affiliated dealers and franchisees.
Programs that utilize a combination of marcom tactics -- including but not limited to earned media, paid media, advertising, digital communications (website, blogs, email marketing, etc.), content marketing, social media and conference activities -- to promote your client or organizations
- (A) Consumer -- programs designed to promote consumer products, services, issues and/or advocacy
- (B) B2B -- programs designed to promote business-to-business products, services, thought leadership and/or issues
Reactive programs that deal specifically with internal or external situations requiring an immediate response, designed to protect and defend an individual or organization facing a public challenge to its reputation, or to manage, respond to, or prepare for a crisis, disaster or emergency.
Issues Management [NEW]
Proactive programs that help a company or organization detect and appropriately respond to emerging trends and changes that may cause larger issues for the organization and/or industry as a whole.
Reputation Management [NEW]
Programs that proactively introduce, promote, or enhance the image, profile and reputation of an organization to its key constituents. Note that this is not a category for crisis management.
- (A) Healthcare
- (B) Non-profit/NGO
- (C) Technology
- (D) Finance/financial services
- (E) Education
- (F) Consumer products/services
- (G) Business products/services
Public Service/Governmental Affairs
Programs that create or enhance public/government awareness and/or support a social, political, economic, environmental or other public concern. This includes programs that create awareness for a specific issue or political candidate to affect legislation, regulations or political action at the local, state or federal government levels.
A single event or series of events that draw attention to an organization, product, service or a commemorative occasion.
PR on a Shoestring Budget
Programs and/or projects that were conducted with limited funds/budget. While a "shoestring" budget is subjective, winners in this category are those who have done more with significantly less and yielded outstanding results.
Diversity and Inclusion Campaigns
Programs that were designed to reach mutlicultural or diverse audience groups, or to promote diversity by recognizing the perceptions, attitudes and behaviors of an organization's cultural audience.
Innovative, engaging or other successful techniques that captured the attention of media and connected them with your organization or client. These programs should stretch the boundaries of traditional press release campaigns and showcase what media success looks like in our new, ever evolving media landscape -- spanning the realms of earned, paid and shared media.
- (A) Consumer -- programs for consumer news/trade media to promote consumer products, services, issues and/or advocacy
- (B) B2B -- programs for business news/trade media to promote B2B products, services, thought leadership, issues and/or advocacy
Digital & Social Media Communications
Programs that utilize digital and/or social media platforms, emerging technologies and/or new applications as their primary source of outreach to generate awareness, influence behavior and allow individuals/groups to collaborate and share knowledge/experiences online.
Corporate Social Responsibility [NEW]
Programs designed to contribute to sustainability and societal well-being by delivering economic, social and environmental benefits for all stakeholders.
Content Marketing [NEW]
Programs that effectively leverage articles, videos, infographics and other types of relevant and valuable narrative content to introduce and/or promote a brand or organization
- (A) Consumer
- (B) B2B
Influencer Campaigns [NEW]
Creative, appropriate and effective identification, engagement and use of an ambassador or other influencer to introduce, enhance or promote and organization or brand message to key audiences.
- (A) With paid endorser
- (B) Without paid endorser
Global Communications [NEW]
Programs implemented in more than one country, spanning a wide-range of communications tactics.
Executive Communications [NEW]
Programs specifically designed to build the personal brand of one or more company executives.
Programs that might not necessarily be classified in any of the above categories, or that encompass more than one category.