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Nominate a colleague for PR Professional of the Year

Do you currently (or have previously) worked with a PR practitioner who has gone above and beyond for the profession? Nominate them for the 2019 PR Pro of the Year Award!

The PR Pro of the Year Award honors excellence in public relations and those who serve as a role model to staff and practitioners entering the field.

Nominations should be no longer than two printed pages, and include concrete examples of exceptional performance. Nominees do not have to be a member of PRSA NJ or be APR certified, but must:

  • Have a strong record of measureable public relations success
  • Practice public relations or integrated marketing communications in New Jersey
  • Exhibit the highest standards of public relations ethics
  • Serve as a role model to his or her staff and practitioners entering the field
  • Have at least five years of public relations experience

All entries will be judged by the PRSA NJ Board of Directors, and the winner will be honored at the PRSA NJ Pyramid Awards Banquet on June 12, 2019 at the Basking Ridge Country Club.

To nominate yourself or a colleague, please submit your essay to Anjelica Sena at amsena@sternstrategy.com by Wednesday, April 10, 2019. There is no fee for this entry.

 

Congratulations to our 2018 winner:

Valerie Simon of Atlantic Health System!

Sponsored by MultiVu

Valerie Simon is applying her 20 years of integrated communications experience to lead Atlantic Health System’s efforts to engage and empower consumers in new ways, as she oversees AHS’ marketing, communications and brand strategy.

Under Simon’s leadership, Ad Age and Modern Healthcare recognized Atlantic Health System at their Healthcare Marketing Impact Awards, highlighting outstanding healthcare marketing campaigns that are impacting the industry, addressing the ever-changing challenges in healthcare and reinventing the way consumers receive and retain healthcare information. Her award-winning #AskHer campaign took an unorthodox and effective approach to encourage women to get mammograms, leveraging husbands, children, friends and other influencers and creating a convenient online method of scheduling appointments. More than 500 women scheduled a mammogram as a result of the six-week digital campaign in 2016 and more than 600 in 2017. 

The way AHS shares information among its 16,500-person workforce and consumers has changed radically since Simon arrived.  She created and launched AtlantiCast, a news broadcast designed to share important health information and the latest news.  An innovative and unique distribution model meets consumers and team members where they prefer, via podcast, email, social media, screens throughout the system or in partnership with a variety of online, television and radio outlets. Even employee shuttles now broadcast AtlantiCast.

Simon’s vision for a new responsive and interactive website and provider directory was also  realized and recently launched, changing the way consumers access Atlantic Health System to take control of their health and wellness decisions.

Simon also leads efforts to engage, educate and motivate the next generation of public relations professionals from across the nation.  She co-founded and co-moderates PR Student Chat, an online community that brings together PR students, professionals, and educators for dynamic conversations about public relations and provides opportunities for learning, networking and mentoring relationships. @PRStudChat has more than 5,200 highly engaged followers.

We congratulate Valerie Simon, a true leader in our field!