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2018 Public Relations Professional of the Year Award

Sponsored by MultiVu

Congratulations to our 2018 winner:

Valerie Simon of Atlantic Health System!

Valerie Simon is applying her 20 years of integrated communications experience to lead Atlantic Health System’s efforts to engage and empower consumers in new ways, as she oversees AHS’ marketing, communications and brand strategy.

Under Simon’s leadership, Ad Age and Modern Healthcare recognized Atlantic Health System at their Healthcare Marketing Impact Awards, highlighting outstanding healthcare marketing campaigns that are impacting the industry, addressing the ever-changing challenges in healthcare and reinventing the way consumers receive and retain healthcare information. Her award-winning #AskHer campaign took an unorthodox and effective approach to encourage women to get mammograms, leveraging husbands, children, friends and other influencers and creating a convenient online method of scheduling appointments. More than 500 women scheduled a mammogram as a result of the six-week digital campaign in 2016 and more than 600 in 2017. 

The way AHS shares information among its 16,500-person workforce and consumers has changed radically since Simon arrived.  She created and launched AtlantiCast, a news broadcast designed to share important health information and the latest news.  An innovative and unique distribution model meets consumers and team members where they prefer, via podcast, email, social media, screens throughout the system or in partnership with a variety of online, television and radio outlets. Even employee shuttles now broadcast AtlantiCast.

Simon’s vision for a new responsive and interactive website and provider directory was also  realized and recently launched, changing the way consumers access Atlantic Health System to take control of their health and wellness decisions.

Simon also leads efforts to engage, educate and motivate the next generation of public relations professionals from across the nation.  She co-founded and co-moderates PR Student Chat, an online community that brings together PR students, professionals, and educators for dynamic conversations about public relations and provides opportunities for learning, networking and mentoring relationships. @PRStudChat has more than 5,200 highly engaged followers.

We congratulate Valerie Simon, a true leader in our field!