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CALL FOR ENTRIES

2017 Future Public Relations Professional of the Year Award Scholarship

Sponsored by Tartaglia Communications

The Public Relations Society of America’s New Jersey Chapter is now accepting entries for the 2017 Future Public Relations Professional of the Year Award scholarship, sponsored by Tartaglia Communications. Student members of the Public Relations Student Society of America (PRSSA) attending school in New Jersey are invited to apply. This annual award recognizes an undergraduate student who demonstrates a sophisticated understanding of and commitment to the public relations profession. The winner will be honored at the PRSA NJ Pyramid Awards Banquet on June 14th, 2017 at the Basking Ridge Country Club in Basking Ridge, NJ, and receive a cash prize of $1,500 and Certificate of Achievement.

Eligibility:

Candidates must be PRSSA members preparing for careers in public relations, and in their junior or senior year of undergraduate studies.

Judging Criteria:

  • Demonstrated leadership
  • Essay perspective and writing ability
  • Commitment to public relations
  • Practical experience (e.g. internships, other work/service, student firm work)

Instructions:

  1. Complete an entry form (download here)
  2. Create a statement (300 words max) expressing your commitment to public relations and the PRSA code of ethics
  3. Write an essay (1,500 words max) about ONE of the topics below. Essays will be judged based on creativity, specificity of objectives/tactics/measurement and clarity of writing
  4. Obtain at least one nomination from a professor, PRSSA faculty adviser, internship supervisor, and/or mentor
  5. Attach your resume
  6. Submit all materials to joan@sternstrategy.com no later than Friday, April 21, 2017. 

ESSAY TOPIC A:

You work for a corporate management consulting firm that specializes in executive coaching for a media-driven program fueled by its expertise in various areas of leadership, including career advancement, management growth and mindfulness. The program’s objective is to attract clients with Fortune 500 companies. Despite the client’s stellar roster of experts to offer to journalists, today’s political landscape has overrun publications’ news cycles and it’s become more difficult than ever to break through – and your client doesn’t want to touch anything politically charged with a ten-foot pole. How would you counsel your client to improve the effectiveness of your program? What tactics would you recommend to meet their objectives? What steps would you take to ensure your client’s messages are being received by its target audience? What metrics would indicate program success?

ESSAY TOPIC B:

The Dakota Access Pipeline has spurred the support of protesters across the country, calling for the plan’s termination to preserve the surrounding environment and protect sacred burial sites. Your client is a local non-profit environmental association based in North Dakota, and your main contact wants to ensure the organization is not only seen at the forefront of opposition, but also making a direct impact on policies that shape the approval of efforts with drastic environmental consequences. How would you devise a plan to differentiate your client from others opposing the pipeline? What would you suggest they implement to truly impact policies? What can they do from a local standpoint to be seen and heard? How can they help other local protesters?  How would you measure success?

Recognition: The 2017 PRSA NJ Pyramid Awards Banquet

The winner will be notified by mid-May 2017. PRSA NJ and Prudential Financial will present the award at the PRSA NJ Pyramid Awards Banquet on June 14, 2017, at the Basking Ridge Country Club in Basking Ridge, NJ. PRSA NJ established the Pyramid Awards in 1989 to recognize public relations excellence in New Jersey. Since then, the Pyramids have become the state's most prestigious communications award. The Pyramids also recognizes the Public Relations Person of the Year and the winners of the PRSA NJ Service Award and Best of Show entries.