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2018 Future Public Relations Professional of the Year Award Scholarship

Sponsored by Johnson & Johnson

Congratulations to our 2018 winner:

Sabrina Araullo of Montclair State University!

                                                                               

Each year, PRSA NJ recognizes an undergraduate student who demonstrates an understanding of and commitment to the public relations profession. Candidates must be members of the Public Relations Student Society of America (PRSSA) preparing for careers in public relations, and in their junior or senior year of undergraduate studies. Judging criteria includes demonstrated leadership, essay perspective and writing ability, commitment to the field and practical experience.

This year we asked students to submit an essay detailing a communications plan for a national jewelry retailer experiencing a decline in engagement ring sales due to Millennials ditching the traditional diamond for more functional and affordable counterparts. After exhausting advertising efforts, the retailer decided public relations tactics would be necessary to generate at least $300,000 to meet its yearly goal.

Sabrina Araullo, a 2018 graduate of Montclair State University with a Bachelor of Arts in Public Relations with a minor in public and professional writing, took a detailed approach supported with research and quantifiable goals. She outlined tactics strategically developed to reach Millennials, including the development of brand alliances and influencer relationships to reach this audience through engaging videos and other content across social media platforms.

With a resume already full of pre-professional experience, including internships with MSNBC and Hiltzik Strategies, as well as her leadership experience as PRSSA president and firm director for Montclair’s student-based PR firm, Hawk Communications, Sabrina has proven her commitment to the public relations field. In fact, Montclair’s Director of the School of Communication and Media described Sabrina as “one of the singularly hardest working, most focused and most accomplished aspiring communication professionals with exceptional leadership skills and a remarkably mature sense of project management.”

Sabrina also possesses a passion for digital media and branded content creation, backed by a host of social media and analytics skills and branding experience, with the goal of working for an entertainment public relations agency in New York City. Her unwavering dedication to and enthusiasm for our profession makes PRSA NJ confident she will succeed and grow into the consummate professional. Congratulations, Sabrina!