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2021 Future Public Relations Professional of the Year Award Scholarship

 

 

The Public Relations Society of America’s New Jersey Chapter is now accepting entries for the 2021 Future Public Relations Professional of the Year Award scholarship. This annual award recognizes an undergraduate student who demonstrates a sophisticated understanding of and commitment to the public relations profession. The winner will receive a cash scholarship of $3,000, Certificate of Achievement and one year membership for PRSA National and PRSA NJ ($95 value).

PRSA NJ established the Pyramid Awards in 1989 to recognize public relations excellence in New Jersey. Since then, the Pyramids have become the state's most prestigious communications award. Members of the Public Relations Student Society of America (PRSSA) attending a college or university in New Jersey are invited to apply, and the winner will be notified by August 31, 2021.

ELIGIBILITY:

JUDGING CRITERIA:

  • Demonstrated leadership
  • Essay perspective and writing ability
  • Commitment to public relations
  • Practical experience (e.g. internships, other work/service, student firm work)
INSTRUCTIONS:
  1. Write an essay (1,500 words max) about the topic below. Essays will be judged based on creativity, specificity of objectives/tactics/measurement and clarity of writing
  2. Obtain at least one nomination letter from a professor, PRSSA faculty adviser, internship supervisor, and/or mentor (see your PRSSA chair for the formal Future PR Pro packet, which includes a reference letter guide)
  3. Attach your résumé
  4. Submit all materials to michael@mdlcomms.com no later than Friday, July 30, 2021

ESSAY TOPIC

Your client is a popular soft drink among Millennials and Gen Z; however, it is still considered a challenger brand in relation to its two well-known competitors. This fall the company is looking to introduce a new flavor, Watermelon-Berry Cola, and is looking to its PR team to drive the launch (with a pretty hefty budget of $1M to support). The goal is to maximize exposure with its target audience and elevate the brand to the status and recognition of its two well-known competitors. But there's a catch: The flavor has not been testing well with its focus groups, but the company has invested too much money in R&D and production to scrap the flavor. What strategies and tactics would you implement to generate awareness and ensure long-term success for the brand with its target audience and beyond? How would you prepare for any backlash about the taste, both with consumers and the media? How would you measure success?

ABOUT PRSA NJ
The New Jersey Chapter of the Public Relations Society of America (PRSA NJ) was founded in 1960 and is the local affiliate of PRSA, the world’s largest and foremost organization for public relations professionals. Our nearly 300 members live and work in all corners of the state, representing business and industry, counseling firms, government, associations, healthcare systems, schools, professional service firms, and nonprofit organizations. In addition, nine Chapters of the Public Relations Student Society of America (PRSSA) reside in New Jersey.
JOIN US . . . AND LEARN ALL THOSE THINGS THEY DON’T TEACH YOU IN COLLEGE!
After your college days are over, it’s challenging to find a similar community of like-minded communicators who are your professional interests and can offer useful advice. Joining PRSA is a great solution: you can expand your network of contacts, explore ways to advance your career, draw on a wide range of informative webinars and workshops, and bounce ideas off people in similar fields. Membership is a must to advance your career, develop your skills, and network with employers and colleagues. For more information, visit us here.
PRSA NJ looks forward to your participation.  On behalf of the PRSA NJ Board of Directors, good luck!